The anticipated video world is ready to witness a significant transformation . We foresee that short-form video content will stay widespread, fueled by platforms like TikTok and Instagram . Still, immersive experiences such as the metaverse and augmented reality (AR) will have an ever-growing role, blurring the lines between the physical and online

The world of video is rapidly evolving, and several important trends suggest a dramatic shift in how we produce and consume content. Brief video, exemplified by platforms like TikTok and Instagram Reels, will stay a dominant force, but we can too anticipate expanded adoption of interactive video formats, like live shopping and personalized experien